Tracey Wells brings a wealth of knowledge and expertise in strategic marketing from both the agency and client side. With over 20 years of experience in marketing, she specializes in creating and executing digital strategies that encompass email marketing, social media, content marketing, SEO, and paid advertising. Tracey’s career has spanned both traditional and digital marketing, supporting organizations across the U.S. in achieving their marketing goals.

As a proud graduate of Loyola University of Maryland, where she earned both a BBA and an MBA, Tracey has consistently focused her career on not-for-profit and nonprofit organizations.

She has a passion for the credit union industry, having worked with dozens of credit unions over the past 15 years. From leading multiple rebranding efforts to speaking at various local and national credit union events, Tracey is a dedicated advocate for the credit union industry, committed to enhancing brand presence and fostering community engagement.

Outside of her professional career, she is always looking for the next adventure!

• She’s part of a modern-day “Brady Bunch” with a “girl with hair of gold” and two lively stepsons.
• A lifelong competitive swimmer, she’s currently challenging herself to become a runner—despite not loving it!
• Her favorite travel memories include snorkeling the Great Barrier Reef and hiking an active volcano in Iceland.

Tracey’s professional journey and personal experiences reflect her passion for strategic marketing, community support, and continuous exploration.