Ben Wise & Darren Chiu

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Ben Wise and Darren Chiu are the co-founders of Captivate, providing tactical tools to help you increase your powers of persuasion. They are sought-after speakers on the psychology of persuasion and have appeared at industry events, conferences and corporate training programs.

Beyond Captivate, Ben Wise is a 15-year advertising industry veteran who has held successive sales and leadership roles at Google, where he is currently the Head of Programmatic Media. Ben is active in his community where he serves on the Board of the Daily Bread Food Bank and advises multiple startups on sales and go-to-market strategy.

Darren is a Strategy Lead at Google, helping brands across all industries develop best-in-class marketing strategies. With over 12 years of industry experience, Darren’s passion for communication doesn’t stop in the world of business and sales. In his spare time, Darren moonlights as a comedic storyteller, stretching his creativity and perspectives beyond the boundaries of his professional life. As a recognition of his dedication and expertise, Darren was selected as an Emerging Leader in Advertising & Sales by The Peak in 2023.

Speaking Topics:

The Art & Science of Persuasion:

What if you could understand the hidden triggers that drive human decision-making? In this talk, we'll decode the science behind persuasion, revealing the subtle tactics that influence our choices. We scour the research on psychology, behavioral economics, and influence to bring you the most actionable way to increase your impact. Learn to apply these insights to achieve your goals, whether in sales, negotiations, or everyday life.

The Science of Story:

Stories have the power to change minds, shape cultures, and even move mountains. But why do some stories stick with us while others are quickly forgotten? In this talk, we'll decode the psychology behind compelling narratives and teach you how to harness its power to communicate more effectively, build stronger connections, and inspire lasting impact.

E-commerce: How to apply the Psychology of Persuasion

In the crowded world of e-commerce, understanding consumer psychology can provide a sustainable competitive advantage. In this talk, discover practical tools to decode the buyer's brain and create an online shopping experience that drives business results.

The Psychology of Managing Change:

In today's world, change is the only constant. Yet it remains one of the biggest challenges we face. This talk explores the fascinating psychology and behavioral economics behind change management. You'll learn practical strategies to empower your team, foster resilience, and create a culture that thrives on innovation.