Mind Reading for Marketers: AI-Powered Neuromarketing Is Here Today

Understand your customer’s mind with groundbreaking advancements in neuromarketing. In this cutting-edge keynote, Roger Dooley reveals how the fusion of artificial intelligence, neuroscience, and behavioral science is revolutionizing marketing. Discover how AI and mobile tech are transforming neuromarketing from a tool only big brands could afford into a powerful asset for businesses of all sizes. You’ll learn:

• How to leverage AI-powered neuromarketing techniques to predict and ethically influence customer behavior with unprecedented accuracy
• How mobile devices and wearables are bringing neuromarketing out of the lab and into the real-world
• Practical techniques for turning AI models into your personal persuasion scientist and improve every aspect of your marketing

Don't miss this opportunity to gain a competitive edge in understanding and connecting with your customers like never before!

FRICTIONLESS: The EASY Path to Loyal Customers & Engaged Employees

What do your most valuable customers and employees have in common? They are LOYAL. There’s something else: they are HUMAN. We all spend far too much on acquiring new customers – advertising, marketing, social media, sales incentives, and more. A loyal customer doesn’t incur those costs, and is far more likely to do your marketing for you by recommending you to others.

The same logic applies to your people – recruitment and training are the costly alternative to retaining your best team members. The key to a high-performing organization is understanding how our brains govern our behavior. Science-based business expert Roger Dooley, a Top 50 Global Thought Leader on Customer Loyalty, will show you how simple changes in customer and employee experience can increase profits, reduce employee turnover, and cut customer churn.

What do your most valuable customers and employees have in common? They are LOYAL. There’s something else: they are HUMAN. We all spend far too much on acquiring new customers – advertising, marketing, social media, sales incentives, and more. A loyal customer doesn’t incur those costs, and is far more likely to do your marketing for you by recommending you to others. The same logic applies to your people – recruitment and training are the costly alternative to retaining your best team members.

The key to a high-performing organization is understanding how our brains govern our behavior. Science-based business expert Roger Dooley, a Top 50 Global Thought Leader on Customer Loyalty, will show you how simple changes in customer and employee experience can increase profits, reduce employee turnover, and cut customer churn.

Neuromarketing and consumer neuroscience aren’t just for big brands studying big problems anymore. A trend to less expensive but still powerful techniques began before the pandemic but greatly accelerated when lab testing became much more difficult and expensive. Today, a combination of new ways to measure customer non-conscious responses and rapidly evolving AI (artificial intelligence) is revolutionizing the field.

Studies that previously cost tens of thousands of dollars can be performed for a tiny fraction of that. Neuromarketing services have come out of the lab and are now offered as inexpensive software subscriptions. New tools allow evaluating not just advertising and packaging, but also in-person training, sales pitches, and live events. Roger Dooley will show your audience how they can use these new tools to cut wasted marketing expense and improve every area of their business that involves humans.

Customization: Roger customizes each keynote for the needs of the audience. Banking/fintech, automotive, digital marketing, and healthcare are among the verticals where Roger has specific content.