Speaker

James Robert Lay

James Robert Lay
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Bio

James Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for growth-minded brands.

As a digital anthropologist, James Robert has studied the intersection of marketing, sales, technology, and human behavior for over twenty years. He wrote the best-selling book Banking on Digital Growth, and he hosts the Banking on Digital Growth podcast, which is ranked among the top five percent of all podcasts in the world.

James Robert is also the founder and CEO of the Digital Growth Institute, where he is on a mission to help financial brands stop losing loans and deposits. He has been named a top global financial services influencer to follow by The Financial Brand, while his insights are frequently featured in outlets such as U.S. News & World Report, Entrepreneur Magazine, Quartz, American Banker, and Credit Union Times, among many others.

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Speaking Topics

Banking on Digital Growth:
Maximize Your Marketing and Sales in the Age of AI

Websites. Marketing automation. Email. Social media. Data and analytics. AI. The list of digital growth strategies and tactics can feel overwhelming and frustrating as technology, consumer behavior, and competition continue to change.

As a result of all of these changes, it’s easy to get stuck and held back by four distinct fears as legacy marketing and sales systems and thinking limit an organization’s future growth potential.

But it does not have to be this way for you and your event attendees, as digital growth is a journey that unifies marketing, sales, and leadership teams to level up growth in the Age of AI.

In this interactive keynote session, your attendees will:

  1. Increase their confidence by developing a purpose that helps them break free from marketing and sales beliefs of the past.
  2. Unify marketing, sales, and leadership teams around the emotive buying journey rooted within the consumer's mind.
  3. Leave with a communication framework to guide customers beyond the pains of the present toward an even bigger future.

Banking on Change: Achieving Exponential Growth in the Age of AI

The biggest obstacle to future growth in the Age of AI is not the abundance of new technologies coming online, but a lack of understanding about how leaders can guide themselves and their teams through the complexities of exponential change.

That's because change of any kind, let alone exponential change, can feel hard, scary, and painful.

But it does not have to be this way for you and your event attendees when they learn how to unlock human transformation by celebrating their progress to achieve exponential growth in the Age of AI.

In this interactive keynote session, your attendees will:

  1. Immediately increase their confidence by gaining clarity into all of the changes they've experienced on their own journey of growth.
  2. Learn how to apply ancient wisdom in a modern world to master the most important technology in the Age of AI.
  3. Leave with a strategic growth framework that includes tools they can immediately apply to guide their teams and organizations through the complexities of exponential change with courage.

Speaking Topics

  • Banking on Digital Growth: Maximize Your Marketing and Sales in the Age of AI
  • Banking on Change: Achieving Exponential Growth in the Age of AI