Rob Meyerson

Speaker

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Bio

Rob Meyerson is the principal and founder of Heirloom. He works with business leaders to build identities for their organizations, products, and services. More than a name or logo, Rob believes an identity is defined by clear, focused beliefs, expressed through compelling words, and substantiated by consistent actions. His specialties include strategic positioning, naming and messaging, brand architecture, qualitative research, and organizational change. Prior to launching Heirloom, he was global head of brand architecture and naming at HP, and previously held strategy director roles at several leading, international brand consulting firms.

Rob is the co-author of Designing Brand Identity, sixth edition, and author of Brand Naming. He has also written about brand strategy and naming for leading publications such as Harvard Business Review, AMA.org, Entrepreneur, TechCrunch, Business Insider, The Guardian, and VentureBeat. Rob also hosts How Brands Are Built, a popular branding podcast, newsletter, and blog.

Speaking Topics

Crafting an Effective Branding Process

Rob shares a universal, five-step branding process, then walks through it and offers advice at every step. Using insights from the world of management consulting, ancient proverbs, the work of Saul Bass and Paul Rand, and the latest edition of Designing Brand Identity, which he co-authored with Alina Wheeler, Rob offers a range of theoretical and practical tips for designers and other marketing professionals.

Making Names Memorable

"Humans might be made of stardust, but brands are made by memories," according to Jenni Romaniuk, international director of the Ehrenberg-Bass Institute for Marketing Science. So, how can we make brands more memorable? With an eye toward naming—a specific area of expertise—Rob Meyerson walks through five factors that can make some names and brands more memorable than others. He dives into the science to find out what works. By the end of this talk you'll have a long list of ideas, examples, and thought starters for making any name or brand easier to remember.