Speaker
Cynthia Campbell
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Bio:
Cynthia Campbell is a leadership strategist, facilitator, and executive coach with deep roots in financial services and credit unions. As Founder & CEO of Soul Path Leadership, she helps professionals bridge the gap between ambition and authenticity—developing leaders who align clarity with impact and influence with integrity.
With over two decades of executive experience in the credit union movement and financial services, Cynthia has led high-level strategy, innovation, and financial well-being initiatives. As COO of BALANCE, she scaled national coaching programs and developed training for financial professionals. At Tinker Federal Credit Union, she launched financial empowerment initiatives reaching over 20,000 people annually. Later, at Oklahoma Central Credit Union, she spearheaded digital transformation and business development strategies to enhance member engagement. While at the Filene Research Institute, she led financial inclusion projects, scaling a $110M loan portfolio through strategic innovation.
A sought-after keynote speaker, executive coach, and corporate trainer, Cynthia specializes in:
- Leadership Development – Helping leaders navigate complexity with confidence.
- Strategic Growth – Aligning business goals with mission-driven execution.
- Financial Well-Being & Innovation – Enhancing organizational impact through smart strategy.
- Organizational Development – Designing cultures that support sustainable success.
Speaking Topics
Serious Work, Playfully Done: An Improv-Based Lab for Real-Time Leadership Skills
Leadership isn’t just about what you know; it’s about how you show up when things are uncertain, unscripted, and moving fast. Serious Work, Playfully Done uses improv-based practices to help professionals strengthen real-time skills in presence, trust, and collaboration.
When work feels scripted, leadership stagnates. The best leaders are those who can adapt — reading the moment, responding with presence, and staying connected under pressure. Improvisation isn’t about being funny; it’s about being fully there. In Serious Work, Playfully Done, Cynthia introduces an experiential approach to leadership development grounded in the tools of improv theater.
Learning Objectives
- Apply improvisational principles such as 'Yes, And' to strengthen collaboration, adaptability, and co-creation.
- Develop real-time presence and emotional regulation skills to stay centered during uncertainty.
- Use play-based exercises to increase psychological safety and trust within teams.
- Identify how improvisation principles can improve communication, creativity, and feedback loops in leadership.
- Translate experiential insights into actionable leadership practices for everyday work.
Organizations don’t fail because of strategy; they fail because of disconnection. Improvisation offers a pathway back to human connection in leadership: listening fully, supporting others’ ideas, and building trust in the unscripted moments that matter most.
Stronger Together: A Team-Building Lab for Trust, Agility & Collaboration (3-4 hour workshop)
This isn’t trust falls and awkward icebreakers. It’s a high-energy, fully experiential team-building lab that gives your staff the tools to connect, collaborate, and thrive, in real time, no scripts required. Grounded in the principles of improvisation, this workshop helps teams practice the essential behaviors that create psychological safety and high performance; all while having genuine fun together.
Through guided, laughter-filled exercises, your team will meet these learning objectives:
- Build trust through shared risk and active support
- Strengthen communication through deep listening and “yes, and” collaboration
- Navigate change and ambiguity without losing momentum
- Develop resilience by recovering from missteps quickly — together
Strong teams don't just happen; they’re built through practice, shared experience, and a willingness to take risks together. This workshop builds essential team competencies like trust, psychological safety, and communication in an engaging and unforgettable way. It equips teams with skills they can use immediately while reinforcing the belief that connection drives performance.
No acting background needed — just a willingness to be curious, supportive, and maybe laugh a little.
The Ripple Effect: How We Move People Together
Every action creates a ripple. Every choice shapes culture. Every moment matters more than you know. This high-impact keynote shines a light on the daily moments — often overlooked — that shape trust, culture, and connection in the workplace. It’s an energizing and deeply human reminder that your smallest choices can create waves of positive change.
In this powerful keynote, discover how your daily interactions (the ones you think don't count) are changing everything. Through compelling stories of ordinary people who created extraordinary impact, you'll see how small choices ripple into transformational change.
Learning Objectives:
- Why your "invisible" work touches more lives than you imagine
- How culture is built in hallway moments, not boardroom meetings
- The secret to creating intentional ripples that multiply your influence
We underestimate our influence and that’s a problem. The smallest choices and informal moments shape more of our culture than any memo or policy. This session reconnects your audience to their sense of agency, purpose, and shared responsibility in creating positive change.
Leading Through Chaos: Adapting Management for Real-World Results
In a world where plans rarely survive first contact with reality, managers need more than motivational posters and vague strategies. This session cuts through the noise with five practical, battle-tested shifts in management approach. It is designed to bring clarity when things get messy, foster empathy, and build the confidence teams need to move forward. It is not about being perfect; it is about being effective when it counts.
Leading Through Chaos delivers a straight-talking approach to what management really requires in uncertain environments. While old models focus on control, perfection, and efficiency, today’s leaders must build trust, flexibility, and psychological safety, especially on teams under stress. This session introduces five mindset and behavior shifts that support better decision-making, stronger team dynamics, and more resilient outcomes in the face of disruption: •
- From Control → to Clarity
- From Answers → to Adaptive Questions
- From Efficiency → to Resilience
- From Perfectionism → to Psychological Safety
- From Heroics → to Shared Ownership
Each shift is grounded in real-world experience and mapped to both member-facing and internal leadership challenges. Participants walk away with practical tools and language to use immediately. Why This Work Matters When systems are stressed and certainty is gone, leadership defaults to the familiar. Unfortunately, the familiar is often fear-based, rigid, or reactive. This session gives managers a more effective toolkit that honors both the operational and emotional realities of today's credit union workplace.
From Collection to Connection: Coaching Skills for Hard Conversations
Collections work is emotional labor. Every call is a mix of urgency, tension, and vulnerability — for both the member and the staff. This session gives collectors and call center professionals the tools to show up with empathy and effectiveness, even when the conversation is hard.
Behind every overdue payment is a person, and behind every collection call is an employee navigating emotion, regulation, and performance metrics in real time. From Collection to Connection offers frontline professionals the skills and mindset to stay grounded, listen actively, and respond in a way that builds trust — not just compliance.
Learning Objectives:
- Recognize and respond to three common member personas
- Use micro-skills that de-escalate stress and support emotional safety
- Understand what "fight," "flight," "freeze," and "fawn" sound like on the phone
- Apply real coaching language that supports both accountability and empathy
This session is practical, empowering, and designed for immediate application. No role-playing required — just a willingness to reflect, learn, and shift the way we show up in difficult conversations.
Collectors are often the emotional shock absorbers of the credit union. Their ability to manage member distress while staying regulated themselves directly affects both outcomes and burnout. This session honors the complexity of the work and equips people with tools that make the job more human, effective, and sustainable.
Your Money, Your Move: A Women’s Guide to Financial Confidence
This judgment-free, action-focused session is designed to help women build financial clarity and confidence — no jargon, no shame, and no complicated spreadsheets required. Whether you're just getting started or ready to level up, this workshop gives you the tools and language to take control of your financial story.
Your Money, Your Move meets participants exactly where they are. It addresses the emotional side of money while offering practical, step-by-step resources that are immediately usable. Whether the challenge is debt, negotiating salary, or simply figuring out where to begin, this session cuts through overwhelm and offers a clear path forward.
Participants will explore practical tools together:
- Financial Health Self-Check — a simple but powerful tool to assess where you stand and what to focus on next
- Debt Repayment Plan Template — guidance on organizing and eliminating debt, with flexible strategies tailored to your life
- mart Negotiation Worksheet — phrases and prompts to help you confidently advocate for yourself in salary talks, business deals, or everyday money conversations
This session is empowering without being preachy, strategic without being cold, and designed for women who are ready to take their next financial step.
Financial confidence is a foundational form of self-trust. Yet many women have been left out of traditional financial education or made to feel behind. This session gives them the tools to understand their own money patterns, change their financial trajectory, and support others in doing the same. When women understand and own their financial power, entire communities shift.
Redefining Employee Well-Being: Beyond Bubble Baths and EAPs
Employee wellness isn’t a lavender-scented perk or a once-a-year campaign. It is a reflection of your culture. When the reality of daily work doesn’t match the message of well-being, trust erodes quickly. This session challenges the surface-level approach to wellness and offers a real path toward culture-driven care.
In too many organizations, wellness programs are performative, snack tables, inspirational posters, and opt-in EAPs that are rarely used. Meanwhile, burnout continues, engagement drops, and employees quietly exit. This session unpacks what it really takes to support well-being at work. Through clear frameworks and candid reflection, participants will examine the gap between what is said and what is felt. They will leave with tools to make well-being a shared responsibility embedded in how teams lead, communicate, and operate.
Learning Objectives:
- Identify workplace behaviors that undermine wellness messaging
- Understand how trust, transparency, and leadership modeling shape the culture
- Assess engagement, burnout, and retention using the right data
- Use feedback loops (like exit interviews and engagement surveys) to drive culture change
- Shift from isolated wellness programs to integrated organizational strategy
This session is not about guilt or glitter. It is about creating environments where people can thrive without pretending everything is fine.
Real well-being at work means employees feel safe, supported, and respected in their day-to-day experience, not just at the annual wellness fair. In times of burnout, economic uncertainty, and cultural change, a performative approach is not just ineffective, it is damaging. This session helps organizations walk their talk.
Building Strategic Financial Education: From Service to Strategy
Financial education is often treated like a passion project — mission-driven, but siloed. This session challenges that outdated model and offers a bold, actionable alternative: positioning education as a strategic growth engine. Participants will explore how to align financial education with lending, member experience, and long-term business value.
Credit unions are uniquely positioned to lead in financial education, but too often, programs are built without strategy, measurement, or internal buy-in. This session reframes financial education as a business imperative — not just a feel-good service — and provides a roadmap for how to integrate it into the heart of your organization.
Learning Objectives….Participants will explore five practical shifts:
- From Awareness → to Strategic Narrative
- From Outreach → to Organizational Alignment
- From Programming → to Cross-Functional Integration
- From Activity → to Outcome Measurement
- From Passion → to Executive Leadership
This approach elevates education from a side initiative to a driver of loan growth, member loyalty, and long-term impact — without losing its heart.
When financial education is strategic, it strengthens trust, expands access, and improves financial outcomes for members — while supporting real business goals. In a time when financial health is under pressure, this work is not just mission-aligned, it is mission-critical.
Beyond the Buzzwords: Build a Value Proposition That Cuts Through the Noise (3–4 Hour Experiential Workshop)
This isn’t about writing a clever one-liner. It is about defining the real reason people should choose your business. In this hands-on, high-impact session, participants will learn how to uncover their target audience, understand what that audience truly needs, and communicate how their solution meets those needs in a way that actually lands.
Most value propositions are full of jargon, buzzwords, and generic promises. This workshop helps teams replace vague language with clarity, precision, and confidence. Through interactive exercises, practical frameworks, and peer feedback,
Participants will achieve these learning objectives:
- Identify their ideal customer and their real pain points
- Define their solution’s true value — both pain relievers and gain creators
- Craft a clear, confident value proposition that resonates with the audience they are trying to reach
Whether you're building a pitch, rewriting your website, launching a product, or trying to connect with members in a more meaningful way, this workshop gives you the tools and structure to say what really matters — and say it well.
Perfect for anyone in sales, marketing, business development, or partnerships who is ready to ditch the fluff and speak directly to what customers actually care about.
When you can’t clearly explain why people should choose you, they won’t. A strong value proposition is more than marketing — it’s the foundation of connection, trust, and growth. This session helps professionals stop winging it and start communicating with intention, alignment, and authenticity.
The Calm & Collected Leader: Simple Tools to Stay Steady in Stressful Times
Life moves fast. Work moves faster. The sheer volume of emails, meetings, decisions, and shifting priorities can leave even the strongest leaders feeling pulled in too many directions. Stress and overload aren’t signs of failure - they’re part of the world we live in. The good news? You don’t have to let them run the show.
This session isn’t about pretending stress doesn’t exist—it’s about learning how to work with it so it doesn’t take over. We’ll cover simple, practical techniques to help you clear mental clutter, reset your focus, and move forward with confidence—even in the middle of the storm.
What You’ll Walk Away With:
- Tools to hit reset in 90 seconds or less when stress spikes.
- A simple way to decide what really matters (and what can wait).
- How to use stress as fuel instead of something that slows you down.
- Micro-alignment techniques that take under 5 minutes but create lasting calm.
- A fresh perspective on stress & overload—because you’re not broken, and you don’t have to “fix” yourself.
This is for anyone juggling a lot who wants to feel steadier, clearer, and more in control—even amid chaos.
Forget the Guru: How to Build a Mentorship Network That Actually Works
Most people think of mentorship as a one-way street—find a great mentor, learn from them, and move up the ladder. But real mentorship isn’t just top-down. The most successful professionals and leaders build a mentorship web—where learning flows in all directions.
In this interactive session, you’ll learn how to:
- Mentor Up—Build authentic relationships with senior leaders (without coming off as a social climber).
- Mentor Out—Leverage peer connections for shared growth and support.
- Mentor Down—Guide and develop others in a way that’s meaningful but manageable.
- Spot hidden mentors in everyday interactions.
- Build a strong mentorship web instead of relying on just one mentor.
Forget the awkward "Will you be my mentor?" conversations and rigid mentorship structures. This session flips the script on mentorship and gives you immediately useful strategies to build the right relationships at every level—without forcing it.
Whether you're looking to connect with senior leaders, support your peers, or guide others, you'll walk away with a practical, flexible approach to mentorship that works in the real world.
Networking is Dead: Build Real Connections Instead
Most networking advice is outdated. Forget awkward small talk, transactional connections, and collecting business cards. The strongest professional relationships aren’t built through introductions alone; they’re built through trust, shared experiences, and reputation.
If you’ve ever left a networking event with a stack of business cards but no real connections, this session will show you a better way. Instead of constantly chasing new contacts, you’ll learn how to nurture and activate your existing network—and how to build new relationships that actually matter.
In this engaging, no-fluff session, you’ll learn how to:
- Turn weak ties into strong ones—Reignite connections and unlock hidden opportunities.
- Build a reputation that attracts connections—So the right people seek you out.
- Ditch transactional networking—Shift from “working the room” to building relationships that last.
- Leverage collaboration, not just conversation—Why shared projects create the strongest professional bonds.
No scripts. No forced follow-ups. Just real strategies to build meaningful, career-changing relationships.
Speaking Topics
- Serious Work, Playfully Done: An Improv-Based Lab for Real-Time Leadership Skills
- Stronger Together: A Team-Building Lab for Trust, Agility & Collaboration (3–4 Hour Workshop)
- The Ripple Effect: How We Move People Together
- Leading Through Chaos: Adapting Management for Real-World Results
- From Collection to Connection: Coaching Skills for Hard Conversations
- Your Money, Your Move: A Women’s Guide to Financial Confidence
- Redefining Employee Well-Being: Beyond Bubble Baths and EAPs
- Building Strategic Financial Education: From Service to Strategy
- Beyond the Buzzwords: Build a Value Proposition That Cuts Through the Noise