Scarlett Sieber

Speaker

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Bio
Scarlett Sieber is a respected leader, driving organizational change at startups and global enterprises alike. Most recently, she was Vice President at USAA, where she led the newly created business development initiative. Prior, Scarlett was Chief Innovation Officer of Opus Bank, an $8B public retail and commercial bank, where she led the digital strategy and transformation for Opus and its $15B trust subsidiary, Pensco. During her time at BBVA, Scarlett was Senior Vice President of Global Business Development. In this role, Scarlett leveraged BBVA’s assets to secure partnerships within the ecosystem accelerating the global innovation strategy within the US. Scarlett was also the US lead for BBVA’s millennial initiative. Prior to BBVA, she was Chief Operating Officer and co-founder of data visualization tech startup, Infomous, whose clients include The London Olympics, Super Bowl XLVII, NFL Films, The Economist, Entertainment Weekly, The Guardian, and USA TODAY. Outside of work, she is a contributor to the Huffington Post, Forbes, and WeWork. She is a NYC Fellow of Startup Leadership Program.

Speaking Topics

Accelerating Digital Transformation & Innovation

Getting executive buy in to innovation agenda
Defining innovation as it relates to small- and medium-sized banks and how they can play a role in the future
Breakdown of incremental and transformative and the opportunities and challenges for both
Showcase tangible examples and case studies of both incremental and transformative
Breakdown of internal vs. external innovation and the opportunities and challenges for both
A deep dive in one or two organizations who have done this well with KPIs
Measurement of success, short and long term as well as tangible and intangible

The Future of Financial Services: How Banking is Being Disrupted

Examine macroeconomic change in consumer behavior and expectations
Overview of the tech disruption within banking highlighting the fintech landscape, including multiple verticals
Present on each vertical with trends, outliers, opportunities, as well as how organizations are currently working with startups (e.g. AI, blockchain, regtech, etc.)—can also dive more deeply into one specific area if the Ohio Bankers League is looking for that
Should you build, buy, or partner?
Dive into the increasing role of corp ventures

How to Target Millennials

Overview and stats around millennials including behaviors
What do millennials expect from their banking relationship?
Outline of millennial profiles
Examples of organizations who have strong connection with millennials
Share challenger banks who have adopted them at fast pace
What banks can do to enhance their relationship with existing millennials as well as attract new millennials
Best channels
Expected metrics
Other suggestions for ways to connect