Thriving in an Experience Economy

Products and services come and go, but experience has no expiration date. This presentation breaks down the core aspects of making an experience and what organizations can do to create a sustainable, effective, and exciting brand experience for their current and future consumers.

The Changing Landscape of Fandom 

Sports. Bey-Hive. Potterheads. Shoot…even Apple vs Android. Fandom has evolved to become a multidimensional experience where fans have all the traditional, social, and immersive media tools at their disposal to fuel their fascinations. In this talk, Media Psychologist Dr. Tunisha Singleton explores the evolution of fandom as a psychological service and what brands need to understand to build their own fan community. 

Behavioral Economics and Consumer Insights 101

Media has the potential to become persuasive tools in influencing certain behaviors and beliefs. In this talk, Media Psychologist Dr. Tunisha Singleton breaks down behavioral economics and outlines how to translate consumer insights into innovative brand strategies, while highlighting the inherent opportunities businesses have to create impactful changes by connecting the dots between value and action.

Brand Storytelling with The 3Es: Emotion, Engagement, and Experience

In order to build audience growth and retention in a landscape saturated with content, brands must differentiate themselves. This presentation highlights an original framework founded by Media Psychologist Dr. Tunisha Singleton to address and execute an an innovative brand storytelling strategy with – The 3Es: Emotion, Engagement, and Experience.

What Can Hockey Teach Your Company About Diversity, Equity, and Inclusion?

Hear from Dr. Tunisha Singleton, Interim President at Black Girl Hockey Club, as she explains how the simple act of congregating to watch a sport together sparked a movement that has swept the globe. Joy and fun are not usually top of mind when it comes to DEI initiatives, but they should be. This honest, inspirational presentation demonstrates how inclusion can take many forms and can start in the most unusual places

What Can Sports Fandom Teach Your Company About Branding, Meaning-Making, and Marketing The Human Experience?

Hear from Dr. Tunisha Singleton, a Media Psychologist, Sports Entertainment professional, and Interim President of Black Girl Hockey Club, as she connects fandom theory to the applied practice of building a holistic business approach. Dr. Singleton breaks down what companies can do online, and in real life, to create community, involvement, and enjoyment around your brand just as fans get from rooting on their favorite teams/athletes. There are levels to how, and why, sports fans are diehard. Can your company replicate some of these attributes through meaningful storytelling?

Learn how to develop a creative strategy and ongoing dialogue with your audience by using Dr. Singleton’s model The Three E's: emotion, engagement, and experience.