Bio:

Zovig Garboushian is an organizational development expert and CEO of Boldness Ablaze, a boutique firm that helps small and mid-market organizations build leadership agility that drives innovation and prepares them for change.

She and her team partner with executive and people leaders to design targeted solutions that actually move the needle — not performative programs that check a box. Through executive coaching, leadership development, and strategic change enablement, Boldness Ablaze helps organizations strengthen accountability, rebuild trust, sharpen decision-making, and elevate the way leaders show up in moments that matter.

With 25+ years of experience spanning advertising, media, management consulting, marketing, and organizational development, Zovig brings a sharp, direct approach to everything she does. Known for her “X-ray vision,” clients seek her out because she cuts through the noise, skips past the convenient problems, and gets straight to the root of their stickiest issues — whether that’s fragile leadership alignment, cultural drift, change fatigue, or managers who were promoted without preparation.

Her work integrates proven frameworks and certifications across coaching, change strategy, leadership effectiveness, and organizational trust. Drawing from her training with the Institute for Professional Excellence in Coaching (iPEC), International Coaching Federation, PROSCI, Coaching From Essence, change theory, performance management design, and strengths-based development, she blends structure with intuition — helping leaders think more strategically, act more courageously, and operate with greater self-awareness.

Zovig has worked with leaders at Credit Karma, Accenture, GitLab, Planned Parenthood, lululemon, Southern New Hampshire University, Boston Consulting Group, Wizards of the Coast, Verizon, New York Life, Fastly, Dutchie, AT&T, and a wide range of growth-stage and non-profit organizations.

She is also the host of When Does It Get Good?, a podcast that explores bold conversations about leadership, identity, self-trust, and what it actually takes to thrive at work and in life. She lives in Seattle with her husband and their two dogs.

Speaking Topics:

Begging for Recovery: 3 Ways to Build Workforce Readiness Without Waiting for the Next Crisis to Force Your Hand

Most leaders have a gut feeling that their people aren’t as prepared for change as they could be. The harder question is why — with the authority to do something about it — organizations spend more time in clean up mode than preventing the unnecessary mess. McKinsey reports that 70% of organizational change initiatives fail, and their own research points to the same culprit every time: not the strategy, not the budget, not the technology — but the failure to build people’s capabilities and mindsets before change demands it. Companies don’t have a change problem. They have a preparation problem. You’re either building for change or begging for recovery.

In this session you will:

• Identify where your organization sits on the reactive-to-ready spectrum
• Quantify the real business cost of a workforce that's perpetually catching up to change
• Distinguish between checkbox people development and intentional change readiness
• Walk away with three concrete strategies to start shifting your organization from reactive to ready

This session is for senior and executive leaders across the business who have the organizational influence to drive proactive change readiness — and who are ready to stop managing fallout and start building a workforce that doesn’t get knocked flat every time something shifts.

Everything’s On Fire, Now What?  Six Moves to Stay Resilient and Still Standing

The world’s upside down. People are anxious, uncertain, and looking to you for direction. You’re used to going from problem to solution in 2.2 seconds-but right now, everything just feels heavy.

This talk is for the leaders who can admit the load is getting hard to carry… and still have to keep going.

Because real resilience doesn’t look flawless-it looks shaky, human, and still in motion.

We’ll explore six ways to reinforce your resilience so you can stay steady without pretending you’re fine. This isn’t about staying tough. It’s about leading through the mess with grace, grit, and honesty, and showing your people how to do it too.