Bio:

Andrea Driessen is the founder of the global Gracenotes® (“Messages of Mattering”) movement, a two-time, viral TEDx speaker (two million+ views), a multiple award-winning author of two books, and an award-winning entrepreneur. Andrea was featured in a short film about Gracenotes, lives in Seattle, and speaks worldwide about the transformative power of mattering. Her clients include Amazon, Boeing, Seattle Convention Center, and the National Hospice & Palliative Care Org.

“Andrea engaged the head and the heart for tangible results…” Amazon.com

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Speaking Topics:

From Unseen to Significant: The Strategic Power of Mattering at Work

When your team members don’t know how they matter, they disengage, underperform, and eventually leave, taking the best of themselves with them.

In this science backed, interactive keynote (“wenote®”), viral TEDx speaker and award winning author Andrea Driessen shares a quick and profoundly powerful way to express mattering by naming the best in others. And, deepen trust, resilience, retention, humanity, and performance.

Drawing from her global Gracenotes® movement, Andrea offers an easy, actionable way for colleagues to feel more seen, heard, and understood—a method that goes far beyond predictable praise or positivity.

Through compelling stories and a practical framework, participants explore why Gracenotes are not just “nice to have” sentiments for the workplace; they are a strategic performance multiplier. And they learn to harness these messages to build psychological safety and integrate mattering into everyday moments.

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Elevating Trust & Human Connection in High-Stakes Selling

A Gracenote® is a message of mattering that highlights the higher-order character traits and realities that clients carry. And they’re a powerful way for sales professionals to communicate with clarity, empathy, steadiness, and emotional intelligence—at just the moments when trust is most fragile.

Viral TEDx speaker, award-winning entrepreneur, 2x author, and former enterprise-sales professional Andrea Driessen delivers engaging content that’s actionable, memorable, and aligned with the significant challenges of selling in the age of AI.

In this customized experience, your attendees will explore how to:

• Reinforce trust during friction points.
• Create emotional safety in moments of risk.
• Differentiate in a sea of sameness.
• Write Gracenotes quickly and consistently.

This science-backed, interactive keynote—AKA a wenote®—includes real-world examples, use cases, and value-add templates that give sales pros new ways to support prospects as they navigate complex sales cycles.

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The Other Side of the Ledger: Building Meaning, not just Wealth 

Your clients may have enough MONEY to retire. But they likely don’t have enough MEANING. The solution? Gracenotes®, “eulogies for the living.” These powerful messages of mattering that say: “I see you. Here’s how you matter….” And when we know how we matter, we can harness more of the opportunities, gifts, and possibilities that others see within us.

In this transformative, science-backed keynote, Andrea Driessen—viral TEDx speaker and award-winning, 2x business book author—brings forward a straightforward, yet revolutionary, idea backed by research studies, including data from the World Economic Forum and Gallup.

Through compelling stories, use cases, and her SEE Method—a time-saving, confidence-building blueprint for writing meaningful messages in minutes—participants explore how to help one another feel more seen, heard, and valued.

Gracenotes® help clients get emotional affairs in order alongside financial affairs, and provide what firms cannot buy, build, or code: greater peace of mind and deeper human-to-human connections.

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Meaning as Medicine: The Human Work of Helping People Feel Seen

In this science-backed keynote, viral TEDx speaker Andrea Driessen introduces Gracenotes®—short, specific messages of mattering that help people—across generations—feel seen, heard, understood, and valued.

Drawing from her groundbreaking book Messages of Mattering and her many years as a hospice volunteer, Andrea reveals how Gracenotes can help transform the lives of patients and residents, and the emotional well‑being of the caregivers who serve them. Attendees will explore:

• Why mattering is a clinical intervention, not a “nicety.”
• How Gracenotes help patients and residents feel safer, more dignified, and more anchored.
• How caregivers can use Gracenotes to reduce regret, deepen presence, and create “living eulogies” that bring more peace to families and patients.
• Why mattering has become essential in an AI‑accelerated healthcare system

When patients, families, and caregivers feel deeply seen, they can live more meaningfully. And there’s no medicine available that can create meaning FOR us.