Bio

Casey Boggs is a global communications leader specializing in reputation management, internal communications, crisis mitigation, cyber incident response, public relations and lawsuit communication support. Boggs is the president of ReputationUs (RepUs), a national corporate reputation management and crisis response firm. 

Before forming RepUs, Casey was president of LT Public Relations (LTPR), directing the strategic communications efforts for corporations, financial institutions, and the health care industry. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick. Clients included Microsoft, JP Morgan, Bank of America and Allstate. 

Speaking Topics

"The Value of ESG for a Company’s Reputation."
Over the past three years, businesses have weighed the pros and cons of going “all in” on ESG initiatives (i.e., environmental, social—including DEI—and governmental). Has it been worth it? Are there benefits? What role does ESG play in measuring the overall reputation strength of a company?  Casey Boggs examines the benefits of ESG and offers practical steps to take to enhance and advance your company’s reputation through ESG.

"ChatGPT, A.I. and Your Company’s Reputation."

Now that the alarm has been clearly sounded that A.I. and ChatGPT are here to stay, how has your company responded?  What role does A.I. and ChatGPT play in your company’s overall strategy?  Does it help your company’s reputation?  Casey Boggs explores the phenomenon of A.I. and the nascent developments of ChatGPT, and what it means to the future of your company.

"Active Shooter Preparation and Training."

In response to the alarming rate of incidents, Casey Boggs and the ReputationUs (RepUs) team has created its proprietary Active Shooter Preparedness training for organizations to prepare, manage and communicate effectively in response to such a horrific incident. Having helped organizations respond to dozens of crises each year, RepUs—a global firm specializing in reputation management and crisis mitigation—is internationally experienced in crisis response planning, training and immediate support. RepUs also has extensive experience addressing crises that involve threats, violence and loss of life.

“Resilience Amid A Crisis is Critical in Building A Positive Reputation”
For the past several months, companies of all sizes had to confront issues that may not have been part of their strategic plans, from the pandemic to staffing issues and civil unrest. As Winston Churchill once famously advised, “Never let a good crisis go to waste.” For corporations, crises can offer opportunities to revisit strategy, refocus vision, and reinforce reputation. The presentation will offer both recent examples of organizations that RepUs has worked with to enhance and protect their reputations, as well as offer implementable tactics to pursue.

“Recession-Proof Your Business By Strengthening Its Reputation
It’s coming…or it’s already here: Another recession.  Businesses with strong reputation survive recessions.  Those with weak reputations quickly dissolve.  What do you know about the strength of your reputation? How does it compare to your competition?  What does your executives, staff, customers, public, and media say about your business when things get tough? Casey Boggs will offer practical and pithy steps to explore to enhance, advance and protect your reputation before, during and after a looming recession.

“Taking A Stance: Your Company’s Reputation Is At Stake.”
From ESG to DEI to social justice, it is incumbent upon leaders, organizations, and corporations to take a stance…NOW! Taking a stance (or not) will inevitably affect your company’s reputation. Silence suggests weakness, fear, even complicity in the minds of your staff, customers and community. There is much more to gain from staking a claim in support of democracy, humanity, peace and justice. Now is a time to have your corporation’s voice heard.

 

“Media & Social Media Toolkit: Being Well-Versed In Today’s Media, When Your Leaders are Media/Social Media Averse”
Today’s media and social media landscapes are constantly changing, yet it remains a major source of information (and opinion) for your customers and staff. With credible news sources becoming harder to find, corporate leaders are becoming more apprehensive to engage with media, fearing they will “get it wrong.” Social media postings are considered “fake news” by many but remains the go-to source for information. However, both mediums are important toosl to tell your company’s story, increase awareness and enhance reputation. Boggs will offer a media and social media toolkit for how/if/when to engage with members of the press, post timely and relevant news, while being mindful of today’s challenges.

Cyber Attacks = Reputation Risks
No matter how sophisticated your organization's technology may be, it's not IF a cyberattack will occur, but WHEN. Learn how to mitigate against potential reputational damage before, during and after a cyber attack with specific tips from Casey Boggs.

“Merging Soon? Check Your Reputations”
In the wake of the pandemic and the challenges that surfaced as a result, 2023 appears to be another year that companies consider merging with another entity. When two companies look to combine forces through an acquisition, the pace of negotiations means reputation risks and a well thought out communications strategy often gets overlooked. A significant portion of a deal’s value for the acquiring company is often eroded by customer attrition due to poor pre- and post-merger communications with acquired customers.
Deciding to consolidate companies is a major decision. Not only should joining companies consider the merit, financials and culture of the companies, reputation risks and communications should be the cornerstone of any M&A strategy.

“Being Crisis-Ready Enhances Reputation”
For the past several months, companies of all sizes had to confront issues that may not have been part of their strategic plans, from the pandemic to staffing issues and civil unrest. As Winston Churchill once famously advised, “Never let a good crisis go to waste.” For corporations, crises can offer opportunities to revisit strategy, refocus vision, and reinforce reputation. The presentation will offer both recent examples of organizations that RepUs has worked with to enhance and protect their reputations, as well as offer implementable tactics to pursue.

“Being Crisis-Ready Enhances Reputation”
For the past several months, companies of all sizes had to confront issues that may not have been part of their strategic plans, from the pandemic to staffing issues and civil unrest. As Winston Churchill once famously advised, “Never let a good crisis go to waste.” For corporations, crises can offer opportunities to revisit strategy, refocus vision, and reinforce reputation. The presentation will offer both recent examples of organizations that RepUs has worked with to enhance and protect their reputations, as well as offer implementable tactics to pursue.

After this session, participants will be able to:

• • • Learn from the crises of 2020-2022 and build a stronger reputation
    • Create reputation building and listening campaigns
    • Implement a “Reputation Task Force”
    • Identify reputation vulnerabilities and opportunities
    • Conduct an annual Reputation Assessment

ASSOCIATIONS –Recent Speaking by Casey Boggs from 2018-2022

• Risk Management Society (RIMS)
• California Lawyers Association
• Technology Association of Oregon
• DisruptHR (National Human Resources Association)
• Public Relations Society of America (PRSA)
• Association for Corporate Growth (ACG)
• Nonprofit Association of Oregon
• Wyoming State Bar
• Portland Business Alliance
• Entrepreneur Organization (EO)
• Association for Accounting Marketing (AAM)
• Oregon Health Care Association (OHCA)
• Building Owners & Managers Association (BOMA)
• Western Bankers Association
• Northwest Credit Union Association
• CUNA
• Community Bankers of Washington
• MAC (Credit Union Marketing Association)
• Cooperative Credit Union Association (New England)
• Oregon Bankers Association
• Iowa Bankers Association
• Michigan Credit Union League
• Utah Credit Union League
• Oregon Society of CPAs
• Washington Bankers Association
• Western Independent Bankers
• California Bankers Association
• South/North Carolina Credit Union League
• Texas Bankers Association
• CU Conferences
• CU Broadcast
• California/Nevada Credit Union Association