John Lanza is the author of The Art of Allowance: A Short, Practical Guide to Raising Money-Smart, Money-Empowered Kids; host of The Art of Allowance Podcast; and creator of The Art of Allowance Project featuring The Money Mammals and a new program for tweens and teens called Adolescent$. The Art of Allowance Project is a nationwide program for credit unions to connect with families and help parents raise money-smart kids of all ages.
An expert on youth financial literacy, John has appeared in the NY Times, LA Times and Wall Street Journal, as well as on CU 2.0, CU Broadcast and CU Insight.
Growth Through Financial Literacy
The fight for the teen market is a fierce one. Members in their teens and early twenties are vital to any credit union. They are the members looking for their first credit card, car loan, and eventually home loan. What is the best way to capture the teen market? To win the hearts and minds of members BEFORE they become teenagers. Learn the secret to building a solid pipeline of young members and fulfilling the credit union principle of providing member education.
Raising a Money-Smart, Money-Empowered Child
John shares practical and time-tested advice and techniques from his new book, The Art of Allowance, to help parents teach their kids to make smart money choices, set and save for goals, and avoid becoming materialistic. This presentation is geared toward parents, but it can be used as a “Train the Trainer” for credit unions who want to offer financial education to their members.
There’s An App for That: How Your FI Can Stay Relevant to Digital Natives
Take a tour through various apps that young people and families use; specifically, how they work and what financial needs they fill. This session will cover user experience (UX) and the importance of using proper digital vernacular. There will be a discussion around which apps can be white-labeled. We’ll strategize together on what your bank or credit union can do to stay relevant to people who may never write a check or visit a branch.
- Growth Through Financial Literacy
- Raising a Money-Smart, Money-Empowered Child
- There’s An App for That: How Your FI Can Stay Relevant to Digital Natives