Speaker
Janice Liu
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Bio
Janice is an entrepreneur who has built and scaled tech-based services and products across B2B and B2C. Her experience leading and operating a data-first consultancy at one of Canada's largest ad agencies gives her a unique insight into the opportunities, challenges, and nuances within the advertising and marketing industries.
Speaking Topics
How to Make Money with Your Data
Preparing your organization for a world where you can take cost centers (currently used to support data capture) to profit centers.
Using Data in Marketing AI Use Cases
AI is everywhere and has been in advertising and marketing for a long time. But more applicable use cases to improve marketing efficiencies is not yet fully available. This talk breaks down key use cases that will empower the marketers of the future.
Building Modern Millennial Businesses
Our world is changing rapidly and as our workforces are aging. As we see large waves of generational wealth shifts, we also see leadership shifts. How do you build a business, using progressive, modern, and inclusive principles that provide balance, flexibility and psychologically safe work environments to ensure you attract and retain next generation talent.
Speaking Topics
- How to Make Money with Your Data
- Using Data in Marketing AI Use Cases
- Building Modern Millennial Businesses
