Creating Superfans: How to Turn Customers into Enthusiastic Advocates

We're living in an Experience Economy. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. According to a recent study by Gartner, CX drives over two-thirds of customer loyalty. That’s more than brand and price combined.

Customer apathy is one of the biggest threats to business today. Whether they realize it or not, every member of your organization is a member of the Experience Department. Everyone has the power to create superfans: loyal, enthusiastic customer advocates. In this program, author and keynote speaker Brittany Hodak teaches them how.

She shares her memorable, five-part framework that aligns audience members around the actionable steps businesses must take to turn customers into superfans. Go from commodity provider to category of one in the minds of your prospects in customers.

Speech Takeaways:

After hearing Brittany’s entertaining and compelling speech, your audience will:

• Look for opportunities to Create Superfans in every customer and colleague interaction
• Internalize the importance of the Experience Economy and what it means for the future of business
• Adopt a results-oriented attitude to exceeding customer expectations
• Actively seek out new opportunities to vanquish customer apathy
• Understand why the best marketing doesn’t cost anything
• Prioritize long term customer relationships over short-term metrics and goals