John Lanza

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John Lanza is the author of The Art of Allowance: A Short, Practical Guide to Raising Money-Smart, Money-Empowered Kids; host of The Art of Allowance Podcast; and creator of The Art of Allowance Project featuring The Money Mammals and a new program for tweens and teens called Adolescent$. The Art of Allowance Project is a nationwide program for credit unions to connect with families and help parents raise money-smart kids of all ages.

An expert on youth financial literacy, John has appeared in the NY Times, LA Times and Wall Street Journal, as well as on CU 2.0, CU Broadcast and CU Insight.

Topics

Kids These Days: Winning the Hearts, Minds, and Wallets of The Under 25 Set

Every financial institution wants to be there when a young person is ready to open her first credit card or get his first car loan. Consumers in the early stages of adulthood can be extremely profitable and presumably result in many more years of relational business.

Early affinity to a brand can lead to a lifelong relationship. “There’s lots of evidence that the brands you are emotionally connected to as a child you remain connected to as an adult,” says Rachel Geller, a partner and chief strategic officer at youth-oriented agency The Geppetto Group in New York. Consumers under the age of 25 present a host of opportunities for credit unions and banks both now and well into the future. Is your FI doing enough to attract this market? Learn the top ten things you can start today.

Raising a Money-Smart, Money-Empowered Child

John shares practical and time-tested advice and techniques from his new book, The Art of Allowance, to help parents teach their kids to make smart money choices, set and save for goals, and avoid becoming materialistic. This presentation is geared toward parents, but it can be used as a “Train the Trainer” for credit unions who want to offer financial education to their members.

Making the Psychology of Money Work for Your Financial Institution.

Financial institutions often think about money through an economic lens, but their customers largely think about it through a psychological lens. This session focuses on the core tenets of the psychology of money and why understanding how and why people think about money is essential for any modern financial institution looking to help its customers thrive.