Speaker
Tunisha Singleton
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Bio
Dr. Tunisha Singleton is a Media Psychologist, Creative Strategist, and Sports Entertainment professional with an expertise in fan engagement, integrated marketing, and digital communication. Dedicated to the intersection of storytelling, community, and technology, Dr. Singleton’s work focuses on amplifying the sport experience with meaningful content for fans and stakeholders alike. Described as a 1-2 punch of art and science, Dr. Singleton aids clients with insight and ideation for content creation, campaign development, and measurements from her keen understanding of the human experience and media’s relationship within it. She is skilled in using consumer insight to inform the design of brand activations and social content to produce communications strategies that actually connect and produce tangible results.
Dr. Singleton is also President of Black Girl Hockey Club and aspires to work with more brands and non-profit organizations on projects surrounding building experiences, fandom, esports, mental health, amplifying Black voices, and race/gender/LGBTQ empowerment.
Speaking Topics
What Can Hockey Teach Your Company About Diversity, Equity, and Inclusion?
Hear from Dr. Tunisha Singleton, Interim President at Black Girl Hockey Club, as she explains how the simple act of congregating to watch a sport together sparked a movement that has swept the globe. Joy and fun are not usually top of mind when it comes to DEI initiatives, but they should be. This honest, inspirational presentation demonstrates how inclusion can take many forms and can start in the most unusual places
What Can Sports Fandom Teach Your Company About Branding, Meaning-Making, and Marketing The Human Experience?
Hear from Dr. Tunisha Singleton, a Media Psychologist, Sports Entertainment professional, and Interim President of Black Girl Hockey Club, as she connects fandom theory to the applied practice of building a holistic business approach. Dr. Singleton breaks down what companies can do online, and in real life, to create community, involvement, and enjoyment around your brand just as fans get from rooting on their favorite teams/athletes. There are levels to how, and why, sports fans are diehard. Can your company replicate some of these attributes through meaningful storytelling?
Learn how to develop a creative strategy and ongoing dialogue with your audience by using Dr. Singleton’s model The Three E’s: emotion, engagement, and experience.
Speaking Topics
- What Can Hockey Teach Your Company About Diversity, Equity, and Inclusion?
- What Can Sports Fandom Teach Your Company About Branding, Meaning-Making, and Marketing The Human Experience?
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