Jim Pond does not hold back. This man is on a mission to show business leaders how to beat their competition using advanced digital targeting tactics. In his talks, Jim leverages nearly 20 years of experience being at the forefront of digital marketing at his agency, JXM. He dives deep into the hardcore reality of the modern competitive landscape, emphasizing that winning in marketing often means strategically breaking existing customer relationships. In other words, it’s a zero-sum game.

Jim shares insights on identifying who to compete against and who to avoid, ensuring marketing dollars are spent wisely. He outlines practical steps for sizing up the competition, digesting data, and leveraging omnichannel digital marketing tactics to get real, measurable results. His talk is packed with actionable advice to help your business thrive in a fiercely competitive market.  This is a must-see for anyone looking to gain a strategic edge and drive significant growth for their brand.

Fair warning: Jim is a disruptor in every sense of the word.  If you want to maintain the status quo, this talk is not for you. Hold on to your butts.

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