Bio:

Jim Pond does not hold back. This man is on a mission to show business leaders how to beat their competition using advanced digital targeting tactics. In his talks, Jim leverages nearly 20 years of experience being at the forefront of digital marketing at his agency, JXM. He dives deep into the hardcore reality of the modern competitive landscape, emphasizing that winning in marketing often means strategically breaking existing customer relationships. In other words, it’s a zero-sum game.

Jim shares insights on identifying who to compete against and who to avoid, ensuring marketing dollars are spent wisely. He outlines practical steps for sizing up the competition, digesting data, and leveraging omnichannel digital marketing tactics to get real, measurable results. His talk is packed with actionable advice to help your business thrive in a fiercely competitive market.  This is a must-see for anyone looking to gain a strategic edge and drive significant growth for their brand.

Fair warning: Jim is a disruptor in every sense of the word.  If you want to maintain the status quo, this talk is not for you. Hold on to your butts.

Speaking Topics:

Budge the Budget Boulder: Build a Marketing Budget That Doesn’t Break You

Every year it’s the same grind: Q3 hits and you’re shoving a giant “Budget” boulder uphill through stakeholders, services, spreadsheets—and the instant someone asks “What’s the ROI here?”, the boulder gets heavier. It’s exhausting, thankless, and somehow always due…yesterday.

This talk is about flipping that entire dynamic. Instead of fighting uphill with guesswork and outdated tactics, you’ll learn how to “budge it” with a no-nonsense, creatively charged approach to building smarter, strategically agile budgets that actually hit goals and protect your sanity. Think: invert the slope, stop negotiating from fear, and start steering the room.

If you’re a marketer at a credit union or bank, this session arms you with a practical way to justify spend, flex when reality changes, and keep ROI conversations from turning into a public execution. 

The CPMA Formula: Cut Your Cost Per Member Account

A bigger budget feels like momentum until leadership starts tracking ROI like hawks. Suddenly “growth” isn’t a win… it’s a microscope. This talk starts with the number that sobers up every credit union CMO: CPMA (Cost Per Member Account), the simple formula that exposes what your growth is actually costing you.

We’ll break down why CPMA gets “stupid high,” and it’s usually not because you’re “wasting spend.” It’s because you’re misaligned: targeting vs. who actually converts, campaign promise vs. branch experience, and leadership metrics vs. what your team can truly move.

Then we go tactical. You’ll learn how to find your opportunity zones by breaking CPMA down by channel (digital, in-branch, partner, referral, etc.) and spotting where costs spike and conversions stall. Plus a 5-step CPMA cutter method: audit alignment, follow the journey, tighten messaging, balance paid vs. owned, and reinvest with intent.

Dominate with Digital Marketing: Crush Your Competition with Advanced Targeting

In today’s rapidly changing digital landscape, merely keeping up with the competition is a recipe for mediocrity and waste. To succeed, you must dominate-leaving your rivals in the dust. The key to achieving this digital supremacy lies in mastering advanced targeting tactics. Every dollar spent on paid marketing needs to work hard to get the type of return you want.

This presentation isn’t about playing nice. It’s about winning the digital war. We’ll explore an arsenal of advanced targeting strategies that empower you to open a can of whoop ads on the competition.

Digital Marketing is a zero-sum game. There are no participation trophies. There are only industry leaders and, well…everyone else. Choose to dominate.