Bio:

Laura Beauparlant is an award-winning keynote speaker, brand strategist, and author of Brand Chemistry. She has spent over twenty years doing identity work – she just didn’t always call it that.

Her keynote, A Life Worth Dying For, opens with one question: Is the life you’re building worth dying for? To answer it, she names what she calls the Responsible Life Myth – the inherited defaults, the “shoulds,” and the traditions that have us building lives we can barely recognize as our own.

Drawing on twenty years as a brand strategist, a near-fatal accident at eighteen, and the path she’s been walking ever since, Laura redefines selfish. Not as the bad word most of us have been trained to flinch from, but as the act of refusing to abandon ourselves any longer.

With 400+ keynotes, workshops, and masterclasses delivered, Laura is known for talks that are story-driven, candid, and moving. Most notably, she has spoken for Sunnybrook Health Sciences Centre, EO (Entrepreneurs’ Organization), YPO, and the University of Notre Dame. One event organizer called her “the highest-rated speaker we’ve had at our conferences and the most in demand.”

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Speaking Topics:

A Life Worth Dying For: What Are You Trading Your Life For…And Is It Worth it?

Most people wait for a wake-up call before they start really living. A health scare. A loss. A moment that forces the question they’ve been avoiding: What am I actually trading my days for?

But what if you didn’t wait?

In this session, Laura Beauparlant exposes the Responsible Life Myth. The inherited defaults, the ‘shoulds’, and traditions that have you building
a life everyone else approves of and you can barely recognize as yours.

Drawing on twenty years as a brand strategist, a near-fatal accident at eighteen, and the path she’s been walking ever since, Laura redefines
selfish – not as the bad word you’ve been trained to flinch from, but as the act of refusing to abandon yourself any longer.

This isn’t a talk about quitting your job or burning your life down. It’s about choosing the life you have, on purpose.

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Exit-Ready Branding:  Sell for More + Own What’s Next

Your brand is one of the most valuable (yet often overlooked) assets when selling a business. A well-positioned brand increases perceived value, attracts premium buyers, and makes the transition smoother. But if the founder’s identity is too attached to the brand, it can actually hold the sale back.

In this session, you’ll learn why evolving your business brand and untangling your personal brand are critical steps to creating chemistry with the right buyers and maximizing your company’s value. We’ll explore how to build a brand that’s ready to sell – while also developing a personal legacy brand that positions you for what’s next.

By the end of this talk, you’ll walk away with practical strategies to increase brand equity, attract premium buyers, and confidently step into your next chapter…without losing yourself in the process.

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Workshops:

Own Your Brand:  Define Your Brand Before Others Do

You already have a personal brand…whether you like it or not. Your reputation, expertise, and presence shape how the world sees you. And here’s the truth: you can’t build a legacy without a strong, intentional personal brand.

A powerful personal brand builds trust, opens doors, and amplifies your impact. It positions you as an authority, a thought leader, someone people listen to, follow, and seek out. And in the age of AI, clarity and authenticity matter more than ever.

Join Laura Beauparlant to learn why your personal brand matters and how to shape it…before others do it for you. This session will show you how to own your story and build a brand that stands the test of time – while using AI to amplify your message without losing your voice.

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Tell Better Stories: Build Trust and Stay Human in the Age of AI

Many people unintentionally hold themselves back; oversharing in the name of vulnerability or undersharing for the sake of professionalism. But in today’s AI-driven world, choosing the right stories is more critical than ever. The right stories create authentic connections, build trust, and amplify your influence.

In this session, Laura Beauparlant will share her proven approach to strategic storytelling – blending the art of human connection with the science of AI. You’ll learn how to tell stories that truly resonate, use AI to enhance (not replace) your voice, and craft meaningful content faster and more effectively.