Gretchen Gordon was an accidental salesperson who initially hated her role.  Through grit and determination, she overcame her misgivings and was eventually promoted to manager where she promptly failed. In her talks, she shares her failures as well as the mindset and the skillset that helped her overcome those setbacks to propel her to an award-winning sales and sales leadership career.  Her self-deprecating manner is a breath of fresh air in the sales world and is appreciated by business and sales leaders, because she has walked in their shoes and faced their struggles and is transparent in her delivery.  In her talks she shares the secrets she uncovered to help the audience immediately make changes that will help them, and their organizations, grow.

Now, after nearly 40 years in and around sales, having studied the science associated with success, and after helping hundreds of sales and business leaders grow out of their frustration and stress, Gretchen’s determined to create an army of happy sales leaders and teams. She wrote the best-selling book, The Happy Sales Manager to make it easier for the many people who find themselves leading a sales team but feel overwhelmed and under qualified as she once did. 

In addition to being a speaker, author, and self-proclaimed sales nerd, Gretchen leads a team of sales experts at her company, Braveheart Sales, with a mission to cultivate sales organizations so sellers can sell, and leaders can lead. A sought-after keynote speaker, she focuses on the skillset and mindset of sales and sales leadership. When she's not changing the sales world, Gretchen is an avid competitive golfer and loves the parallels between sales and sport performance.

Speaking Topics:

Revolutionizing Sales Performance: Strategies for Building High-Performing Teams

So you’ve upgraded your offices, technology, and image. What about your business generating team? Do they have the right stuff to take your organization to the next level?

•  Identify the 5 common invisible weaknesses that create negative manifestations in business generators
•  Learn why some of your team sells on price and what to do about it
•  Is the competition beating you out of earned business?
•  Learn how to dismiss excuses that are impacting your bottom line.

The Art of Happy Sales Management: Mastering Motivation and Leadership in Sales

Explore the impact that sales management has on your organization’s growth. What happens when a business generator becomes a manager of a team, and they aren’t provided with the tools to succeed? Avoid making this mistake while learning:

•  Why can’t the same person be good at both?
•  How to know if you have a business developer who could become a great sales leader
• Identify the common characteristics for both positions and identify the inconsistent characteristics to avoid the pitfall of just promoting your rainmaker to manager

Sales Secrets for Non-Salespeople

Attendees will learn:
• The proven process to ask better questions in a comfortable and non-threatening way to uncover customers' potential needs
• The secret to effectively communicating with all types of customers and their different personalities to build relationships