Bio:

Amy Singleton is a reinvention expert, brand strategist, and founder of Hite Digital Norman. She’s also a recovered people-pleaser, a former OR nurse turned entrepreneur, and a walking testimony that purpose can rise out of absolute wreckage.

After a sudden health crisis ended her nursing career, Amy found herself grasping for meaning in all the wrong places — chasing success, numbing pain, and burning out fast. What followed was deep loss, identity crisis, and a rock-bottom moment that nearly ended everything.

But God had other plans.

Amy rebuilt her life, her faith, and her business from the ground up — learning to serve with open hands, live with intention, and lead with both strategy and soul. Today, she leads a high-performing remote team, runs a thriving digital agency, and speaks on stages across the country about what it takes to really rise after a fall.

She blends truth, grit, humor, and real-world tactics to challenge audiences to get honest, get aligned, and start building a business and life that actually fits.

Speaking Topics:

Back to the Future: How AI is Rehumanizing Business

In a world obsessed with speed, data, and automation, it’s easy to assume that Artificial Intelligence is pulling us further away from real human connection. But what if the opposite is true?
Amy Singleton, a brand strategist and marketing agency owner with years at the front lines of business growth, makes the case that AI — when used with intention — is actually helping us go back in time. Back to conversations that matter. Back to deep listening. Back to serving people, not just pixels.  From building custom AI tools for clients to using ChatGPT to streamline connection (not replace it), Amy shares how business leaders can stop fearing AI and start wielding it to be more human, not less.  This isn’t a tech talk — it’s a wake-up call.

Key Takeaways:

• The truth about what AI isn't doing to your customer relationships (and what you might be)
• A simple framework for integrating AI tools into your business to save time without losing trust
• How to use AI to get closer to your audience — not push them away
• Why “the robots are coming” is the wrong conversation — and what leaders should be focused on instead

 

Brains, Bias & Buying: Why Your Brand Isn't Connecting (Yet)

Ever wonder why your marketing sounds right but still falls flat?  Here’s the truth: humans don’t make decisions logically. They buy based on emotion — and justify it later with logic. That’s not opinion, that’s brain science.  In this fast-paced, story-driven keynote, Amy Singleton brings behavioral economics out of the textbooks and into your business. She’ll walk you through the unconscious biases that drive every decision your customers (and you) make — and show you how to build a brand that actually speaks their language.  Whether you’re leading a team, selling a product, or growing a movement, you cannot afford to ignore how the brain buys.

Key Takeaways:

• Learn the 3 most powerful psychological triggers that influence buying decisions (and how to use them with integrity)
• Understand how to structure your marketing messages to speak to emotion, not just information
• Discover why “clarity always converts” — and how confusion is quietly killing your conversions
• Walk away with a new lens on sales, branding, and leadership that makes your business unforgettable

 

Stability Isn’t Sexy… But It Pays the Bills

If your business is scaling but your life feels like it’s burning down behind the scenes, you’re not actually winning. In this candid, no-fluff keynote, Amy walks audiences through her Scale with Stability™ framework — 9 life-and-business pillars that help you grow without losing your peace, your people, or your purpose. You’ll leave with the tools to stop patching holes and start building a foundation that holds up when life throws punches.

Key Takeaways:

• The 9 critical pillars of business stability
• How to diagnose what’s really breaking under pressure
• Systems that support growth and protect your margins (and your relationships)

 

Building and Growing Your Business

You don’t have a marketing problem — you have a messaging problem. If your prospects aren’t converting, it’s not them… it’s you. In this hilarious but hard-hitting keynote, Amy breaks down how to say what you actually mean in a way your audience finally hears. Less corporate blah blah. More connection, more clarity, more clients.

Key Takeaways:

• How to simplify your message so it sticks
• The connection between brand voice and sales outcomes
• Real-world messaging shifts that drive results tomorrow

 

Don’t ‘Ma’am’ Me: Breaking the Rules of Business Etiquette

Let’s be honest—traditional business etiquette is out here acting like it’s 1994. And if you’re still playing by the old rules, you’re probably blending in instead of standing out. The polished, professional, perfectly scripted version of you isn’t what people buy into anymore. People want real. They want honest. They want you.  Amy Singleton has grown to Inc 5000 brand partner- showing up in band tees and red lipstick—leading with authenticity, clarity, and straight-up results. In this talk, she pulls back the curtain on what actually builds trust and credibility in today’s world: connection over polish, intention over perfection, and showing up in a way that’s real and repeatable.  Because you can wear jeans and still close the deal. You can say “I don’t know” and still be seen as the expert. And you can walk into the room fully yourself and be a trusted influential voice.  This isn’t a lesson in how to behave. It’s a permission slip to own your presence—and stop watering it down.

Key Takeaways:

• Why “professional” doesn’t mean boring—and what actually builds trust today
• The body language, tone, and positioning that make or break your message
• The subtle power of consistency (and how it trumps perfection every time)
• How to create credibility your way—without mimicking the corporate mold
• How to lead with presence, not pretense

 

The Way You Talk to Yourself Is Ruining Everything

You can’t lead well if the loudest voice in your head is lying to you.  And guess what? Most of us are letting old wounds, comparison, shame, and self-doubt narrate our lives — without even realizing it.
In this raw and practical session, Amy peels back the curtain on what it really means to change your mindset — starting with the words you speak over yourself. Because if your inner voice is chaotic, anxious, or self-deprecating… your leadership will be too.  It’s not fluff. It’s the foundation.

Key Takeaways:

• How to recognize when your inner critic is running the show
• Practical steps to rewrite your internal narrative
• What negative self-talk costs you (in business, relationships, and faith)
• Why your words shape your world — and how to shift them

 

When the Message Doesn’t Match the Mission: Branding for Providers Who Actually Give a Damn

Amy spent years in scrubs — and she’s got the receipts. From the OR to the marketing world, she’s seen what happens when providers with good hearts lose their voice in the noise. This keynote is for healthcare leaders who refuse to let algorithms and ad campaigns strip away the soul of what they do. If you want to grow your practice without selling out — this is your blueprint.

Key Takeaways:

• Why ethical care and strategic growth aren’t mutually exclusive
• The 3 messaging mistakes most providers make (and how to fix them)
• How to stand out online without compromising your values
• Ways to build trust with your ideal patients from the first click to the follow-up

 

From Wreckage to Weapon: What to Do With the Hard Things

You’ve lost everything. Or maybe you’re just lost. Either way, Amy’s been there — and she didn’t stay there. From the outside, her story looks like a comeback. But the truth? It was a rebuild from rock bottom. This keynote isn’t about fake positivity or “pushing through.” It’s about real resilience, healing what’s broken, and choosing growth even when life doesn’t play fair. If you’re tired of the sugar-coated stuff, this talk will meet you where you are.

Key Takeaways:

• The 3 types of resilience no one’s teaching (but you need to survive and thrive)
• How to turn pain into power without pretending it didn’t hurt
• What to do when the world sees your highlight reel, but you’re still healing
• Practical tools to rebuild belief in yourself, your voice, and your calling

 

Lead Like You Mean It: The Courage to Be the Same Person Everywhere

The best leaders aren’t always the loudest or most polished — they’re the ones who lead with integrity. In a world obsessed with optics, this talk pulls back the curtain on what it really takes to lead well: radical self-awareness, consistency, and the guts to be the same person on stage, in the boardroom, and at home. Amy’s leadership journey — from the OR to entrepreneurship to recovering from rock bottom — proves that real influence starts with leading yourself well first.

Key Takeaways:

• How self-leadership is the foundation for trust and influence
• Why authenticity is your leadership superpower (and how to use it)
• The difference between managing people and being someone worth following
• Simple tools to keep your integrity intact under pressure

 

Unmuted: Leading with Boldness, Boundaries & Belief

This is for the women who’ve been told they’re “too much”… or made to feel like they’re not enough. Amy shares how reclaiming her voice, owning her story, and ditching the people-pleasing cycle changed everything — and how today’s women leaders can rise without losing themselves. This talk calls women to unlearn old rules, stop playing small, and lead from a place of authenticity, not exhaustion.

Key Takeaways:

• How to build bold leadership rooted in who you are, not who you're trying to impress
• Why boundaries are leadership, not selfishness
• Practical ways to stay grounded and resilient in male-dominated spaces
• How to show up unapologetically without burning out

 

Built from Rock Bottom

Most people talk about bouncing back. Amy Singleton talks about rebuilding from the rubble. This keynote is not about toxic positivity or hustle hype — it’s a raw, honest journey through loss, addiction, divorce, single parenting, and rebuilding a life (and business) worth loving. Amy shares what it really looks like to rise after it all falls apart — and how to walk with others through the fire, too.
Because the strongest leaders aren’t the ones who’ve never fallen — they’re the ones who learned how to rise.

Key Takeaways:

• Why authentic leadership starts with radical self-honesty
• The resilience roadmap: rebuild, reframe, rise
• How to keep showing up when life hits hard
• Tools for leading others when you're still healing yourself

 

Steady in the Storm: Resilience, Leadership, and the Power of Showing Up Anyway

In a world that worships the hustle and hides the hardship, Amy Singleton brings a refreshing dose of REAL. Through her story of personal collapse and purposeful reinvention, Amy shares how the toughest seasons can become the soil where growth, clarity, and confidence are born.  This session is for anyone who's ever felt stuck, burned out, or unsure of how to move forward — and wants a roadmap to resilience that doesn’t come wrapped in clichés.  Whether you're navigating major change, rethinking your identity, or rebuilding after a fall, Amy gives you the permission and tools to stop pretending and start becoming.

Key Takeaways:

• How to reframe failure as fuel for forward momentum
• Why reinvention starts with alignment, not performance
• How to rebuild your life and business after hitting rock bottom
• Daily rhythms and mindset shifts to stay grounded in hard seasons
• How service, storytelling, and strategy can drive deeper impact