- Selling Financial Services to Women
- Referrals – How to Grow Your Business by Being More Referable
- Working With Couples – How to Handle Conflicts and Get Couples on the Same Page
- Women Small Business Owners – What They Want and How To Win Their Business
- Understanding Men – What Women Need to Know About Working With and Selling To Men
Holly Buchanan is the author of Selling Financial Services to Women – What Men Need to Know and Even Women Will Be Surprised to Learn. She is the co-author of The Soccer Mom Myth. Holly has spent the last decade studying and testing the differences between men and women – their different decision making processes and communication styles. She works with top financial companies and professionals, helping them be highly successful attracting and selling to women and couples. Holly also works with professional women on how to be more successful selling to men.