Credit Union College

Making Your Marketing Categorically Better

Making Your Marketing Categorically Better

Class #1:

Tuesday, January 23, 2024
9:00 am to 11:00 am Pacific Time
Marketing for Beginners
This class is perfect for:
  • People new to the marketing role.
  • People who do not have a marketing background but are tasked with it at their credit union.
  • People interested in marketing as a career path who need training.
  • Someone who does not work in the credit union industry, but wants to someday.
This first class will cover:
  1. The importance of accuracy and how to be more precise and concise in all communication.
  2. Necessary disclosures to keep your marketing in compliance.
  3. Various types of marketing that are free and easy for any credit union.
  4. Class choice.
Special guest speaker: Ashley Smart
Time for networking with other credit union professionals.

Ashley Smart

Ashley started as a teller at Harborstone CU and worked her way up to marketing coordinator. After four years in the marketing department, she went to the agency side of the profession, where she helped several credit unions with their marketing efforts. She is now the VP of Marketing at Cascade FCU. Learn marketing best practices from someone with a diverse career in credit union marketing.