- Selling Financial Services to Women
- Referrals – How to Grow Your Business by Being More Referable
- Working With Couples – How to Handle Conflicts and Get Couples on the Same Page
- Women Small Business Owners – What They Want and How To Win Their Business
- Understanding Men – What Women Need to Know About Working With and Selling To Men
Holly Buchanan brings 25 years of marketing experience to her work (she started when she was 12) and a decade of research into the differences between men and women – their different decision making processes and communication styles. She’s done testing and research on what works and doesn’t work. She helps financial companies apply this research and understanding for better results in their efforts to connect with, market to and sell to women and couples. Holly also works with professional women on how to increase their success in connecting with and selling to men.